Earning visibility is not about being loud; rather, it is about being strategic, scalable, and resolving user intent. This is where you blend Digital PR and Programmatic SEO. While digital PR focuses on building brand authority, establishing thought leadership, and releasing content to create awareness, the programmatic SEO takes it a step further by generating hundreds or even thousands of optimized pages to rank.
With the collection of real-world brand case studies, explore how top-performing brands like Socialbee, MailTrap.io, Monday.com, Invideo.io, etc., enjoyed blending digital PR and programmatic SEO.
Creating Digital PR Campaign: Key Factors
Apart from getting featured, digital PR is much more about building authority, quality backlinks, and driving measurable results. Use these key factors to elevate your Digital PR campaign:
Strategize Media Outreach
Draft custom pitches for different segments. Use tools like Featured, SOS, Haro to reach journalists, pitch niche-specific bloggers, and share expert content.
Set Measurable Goals
Start a strategy building by answering a few questions:
- Is it to build backlinks?
- Why do you need to increase organic traffic?
- Do you want to boost product awareness in your niche?
Success doesn’t depend on the number of links, traffic, or media placements; rather, it is more focused on the sources from the links, the conversion that comes along with the traffic, and much more, depending on the industry.
Draft A Distribution Plan
Other than earning high-authority backlinks on its own, draft a plan to share and promote content. Use emails, turn stories into LinkedIn, break them down into chunks and use them as threads, and pitch influencers.
Implementing Programmatic SEO for SaaS Brands
Programmatic SEO creates a unique opportunity for SaaS brands to scale their target users, boost organic traffic, and create a robust content strategy. Using a broad range of keywords to attract potential customers actively, programmatic SEO covers a larger audience altogether.
Integrated Programmatic SEO precisely into your strategy with these key factors:
Identify Key Use Cases
Pinpoint the main use cases and features of your SaaS products, describing how they can provide a solution to the problems their target audience is facing. Include long-tail keywords and create a strategy based on user intent.
Optimize Content Structure
For content creation, give attention to the heading and structure. Include relevant H1, H2, H3, etc., optimize images, leverage internal links, and build keyword-rich titles and meta descriptions.
Develop Template Landing Pages
Create compelling headlines incorporating keywords, build sections with featured descriptions, and integrate details. Also, keep your templates flexible and customizable.
Create Data-driven Content
Data is the goldmine to create content. Make sure each page you create is unique and populated with the right data. Use topical authority here and build multiple pages by dynamically inserting insights.
Pro tip: Use tools like Zapier to connect databases and CMS seamlessly.
Digital PR and Programmatic SEO Case Studies
Socialbee: Survey-based Case Study
Overview: Social media platform earned 200+ Authoritative backlinks, a 66% increase in organic traffic, and boosted growth by 58% within 7 months.
Challenge: Socialbee needed to stand out differently in the industry, attracting small businesses, owners, social media managers, etc. The goal was to improve visibility and create differentiation.
Strategy: For SocialBee, InspiringLads weaved a strategy based on a data-driven approach and community engagement.
- Survey-based Approach
We planned original survey-based content to increase engagement. Leveraging social media to accumulate trending topics and creating polls, quizzes, etc, we targeted keywords like
- Best time to post on social media
- Small business social media tools
- Helpful Content Shares
Developing downloadable templates with customization options, we offered users content calendars, engagement boosters, and interactive social media tools.
- Collaborated with influencers and educational institutions
For creating the hype, we built partnerships with niche-specific bloggers, YouTube marketers, social media influencers, etc.
Invideo: Interaction-based Success Story
Overview: This interactive platform earned 270+ authoritative backlinks, a 103% increase in organic traffic within 5 months, and improved organic traffic by 42%.
Challenge: Invideo needed to get visibility, stand out in the competition, and bring in users for a free trial. Get an edge to compete against famous video editing platforms.
Strategy: We built a robust strategy to uplift ranking and bring in meaningful interactions.
- Earned high-authority backlinks
The ranking improved dramatically when we shifted the focus to relevant keywords. Using links for targeting keywords like
- User-friendly video editor
- Video editor for beginners
- Beginner-friendly video creator
- Restructured content
Reoptimized blogs for better flow and easy-to-rank keywords, we created visible content with targeting keywords, and decided on a user persona.
- Collaborated with influencers and educational institutions
For Invideo.io, we planned collaborations with educational institutes, famous influencers, and b2b writers.
MailTrap: Map and City-Based Digital PR
Overview: MailTrap.io earned 160+ backlinks and a 34% hike in organic traffic through city-specific digital PR.
Challenge: As a developer-focused email testing tool, building brand awareness was the foremost need of the tech teams. Localizing outreach across cities without losing the technical authority.
Strategy: For MailTrap.io, we launched a city-based Digital PR campaign using data to identify tech teams using email deliverability, testing gaps, and spam issues.
- Localized outreach
Collaborating with the regional dev communities, forums, and publications, we focused on driving local engagement.
- City-based landing pages
We solved city-based problems by creating city-specific pages. For example, email testing trends in Berlin, deliverability gaps in Amsterdam, etc., we leveraged data points like
- A/B testing
- Average email volume
- Deliverability issues
- Interactive map visualization
MailTrap.io designed embedded maps to make them pick by developers, bloggers, and SaaS brands.
NomadList: City-based Page Customization
Overview: NomadList hiked visibility scale by 2000+ location-specific pages, introducing massive organic traffic using programmatic SEO. Moreover, the platform is ranking for various city-specific long-term keywords.
Challenge: The platform’s aim is to capture global search intent for searching remote work-friendly cities without building thousands of pages.
Strategy: NomadList has built a programmatic SEO system powered by real data-driven insights.
- Internal linking and Digital PR
The best strategy that worked for this platform included the internal linking backed by local SEO and high-quality PRs, guiding users to the related content.
- Data-based content
They pulled out content from live data targeting high-quality keywords like
- Living costs in the city
- Is the city safe for remote working?
- Wifi accessibility in the city
- Live data integration
They integrated APIs to update stats on factors like speed, accessibility, weather, and other facilities.
UserPilot: Content Generation
Overview: This SaaS platform saw a significant spike in organic traffic, a higher conversion rate, and a variety of user interactions.
Challenge: Invideo.io needed to get visible, stand out in the competition, and bring in users for a free trial. Basically, get an edge to compete against famous video editing platforms.
Strategy: Inspiring Lads helped User Pilot by formulating a detailed plan. This included various steps like:
- Building awareness
Pushing brands to establish thought leadership by strategic outreach, content marketing, participating in webinars, and contributing to industry experts, solidifying its position as a leader.
- Leveraging product-led growth
Using a Product-Led growth mechanism, we targeted the audience to add value and create effective campaigns. UserPilot also integrated user feedback to introduce improvements. Highlighting the in-app experience provided for enhanced features and driving effective user engagement.
- Driving user engagement
We highlighted UserPilot’s success stories, testimonials, social proof, and users’ positive sentiment to build trust and credibility.
Monday: The Memorable Project
Overview: Monday.com saw a hike of 78% in authoritative backlinks and 114% growth in organic traffic. Moreover, they got published by giants like Forbes and Harvard Business Review within 6 months.
Challenge: Monday.com needed authoritative links to compete against established project management tools in organic search back in 2021.
Strategy: At Inspiring Lads, we started by building high-authority links with a diverse linking strategy.
Using Digital PR to earn links from huge publishers and well-optimized content to push the website ranking higher, Monday.com witnessed better ranking for 27 high-value keywords.
- Ready-to-use template
We showcased templates like “work schedule”, “weekly-to-do list”, and “calendar template”, etc., and displayed them to the targeted users.
- Shared vision via content
Using the content we shared, Monday.com’s vision. We created conversational blogs, designer templates, and compatible integration possibilities.
Search Logistics: Blending SEO And Link Building
Overview: Search Logistics witnessed a 3x organic traffic within just 6 months with content optimization, link-building, and Technical SEO.
Challenge: The site had expert, high-quality content, and everything was perfectly organized, but visibility was still lacking.
Strategy: The boost SEO, Search Logistics came up with a 4-factor strategy. Wisely utilizing every SEO tactic, they boosted their organic traffic from 200s to 700s in a few months. The strategy followed:
- On-page optimization
With keywords, they improved ranking and got targeted between 4 to 20 searches. Though this update was low-effort, but brought significant results.
- Smart link-building
Next, leveraging link-building, Search Logistics targeted the right audience to their key landing pages, bringing in relevant traffic. Also, this helped them in pushing those pages to better visibility.
- Technical SEO improvements
The team, while improving SEO, implemented EEAT signals, structured data, improved the about page, and worked on local SEO.
- Repurposing content into clicks
Next, they repurposed content using statistics roundups and hot topics lists, earning high-authority backlinks without planning outreach.
Aligning on-page optimization and programmatic SEO, they scaled their B2B services with the right SEO strategy.
Final Thoughts
Every brand has a scalability story to tell. These success stories given above back the theory of blending digital PR with programmatic SEO and driving results that are exceptional. The goal is to build trust, attract the right audience, and drive measurable results. Build discoverability and credibility by collaborating on the most crucial SEO tactics.